kalinduICO: MARKET PROBLEMS AND SOLUTIONS

E-commerce market problems

Lack of competence: Classic offline retail community lacks skills and experience to grow online sales

– Offline retailers, manufacturers or wholesalers, do not have the competencies and resources to run online business: logistics, digital marketing, web/mobile development, and omni-channel customer interactions;

– Rapid change of technology in e-commerce makes in-house development and maintenance of a bottleneck, because internal teams do not have enough time to study test new services, and best practices, and do not have access to the best industry market cases;

– The current solutions available on the market mostly assume the existence of infrastructure and developers for setting up and maintaining a software platform for ecommerce business, while charging significant licensing fees; Shopping centers and offline shops lose traffic and are in need of new models of attracting customers.

Many tools and companies, no solutions: The current situation on the market is tilted towards the sale of a large number of software products, and not the growth in the revenue of the business as a whole

– Proposed solutions on the market are formed of a variety of different parts, where the creators of the online store are located in different places, in other delivery services, payments, advertising agencies through different channels, developers, accountants and an ecommerce manager who brings it all together and tries to do it from this business to the company, carrying a large expenditure of time and money

Omnichannel importance: The need for an omni-channel approach to sales is a requirement of buyers

– The growth of online sales (from 5% to 30%, depending on the market) and the percentage of people who make offline purchases through online communication (from 30% to 75%, depending on the industry) leads retailers to develop an online channel not individually from other channels, but together: in the framework of communication and sales; – Companies have a goal of developing omni-channel tools, but they face difficulties in integrating and selecting tools.

Ecommerce logistics differs from offline retail: The organization of supply chain between warehouses, stores, delivery to customers and handling of returns is very different from the configured logistics for offline retail

– The development of omni-channel business led to the need to use the stock of all stores and warehouses, as well as, provide logistics between them,warehouse pick up, reservation and pick up from stores – The development of global trade opened the border for all retail players on the one hand and brought the competition to a new level, where global marketplaces began to compete with local players. As a result, it became possible to deliver orders not only from centralized warehouses, but also directly from another country or the manufacturer’s warehouse.

Countries have differences: New global markets could open new opportunities, but are not available because of the complexity of operations

There are a lot of markets available in the world for e-commerce, but currently they are not available to retailers because of the complexity of localization: taking into account delivery, languages, support services, requirements for taxes, and other charges; – In each country there is a large number of marketplaces where one can list products for sale and receive new orders that have specific requirements for delivery, placement, classification and level of service.

In-house development loyalty system and cross-promo activities with partners becomes a problem for retail

– Current loyalty systems are usually built on the basis of simple cash back or a cumulative discount. Although, the development of communication with the client makes it extremely important to receive feedback and social activities; – Cross-promo activities with partners create great opportunities to get new customers from non-competitive companies but require a lot of manual and difficult work for the marketing department.

Innovations in retail are slow

– Retail has become competitive on the one hand, but on the other hand, the development of new services and products is slowed down due to the fact that managers are distrustful of new IT products or there are great difficulties for implementation.

Retail.Global creates solutions for e-commerce market

RG generates revenue growth from online and offline sales channels

   Retail.Global develops omni-channel tools that will make offline and online shopping equally convenient and personalized;
   A complete set of tools has everything needed for the integration of customer databases, real-time availability of goods, delivery from stores, and customer communication;
   The Retail.Global platform is also suitable for strictly offline buyers – they are available as a “favorite store” feature, store bookings, quick links to nearest stores and other functions. According to various estimates, 30% to 80% of offline shoppers research products or learn about promotions online;
   Shopping malls can create an online store consisted of all stores located in the shopping center: customers will have an access to all goods from all stores both in the shopping center and for delivery.

Retail.Global Ecosystem

Modules of platform

ONLINE STORE SUPPLY CHAIN: PRODUCTS & DELIVERY

GLOBAL COMMERCE

Customised online store with all-in-one solution for all sales needs

Show catalog of products, fulfil orders from any places and make delivery anywhere

Connect service providers: payment, support, marketing and management companies

LOYALTY REWARDS PROGRAM

ANALYTICS & CONTROLLING

OMNICHANNEL BUSINESS

Boost sales by increasing customers retention

All sales, customers and products analytics. Service providers controlling. Future modeling.